About Us

For us, relaxation is a priority. It always has been in times like ours. Despite having better living conditions than we did in the past, it feels like people have less time for themselves, and more stress by the day. It does not always have to be this way though.

On a trip to Asia, our founder had the chance to experience a massage chair in the middle of a mall. His expectations were not high but was blown away by the experience. It was the beginning of a revelation. How come massage chairs were not as common here in Australia? Should we not be able to relax as well? From there, well, the rest is history.

The Beginning of Irelax

Starting out halfway through 2014, Irelax officially began in both Australia and New Zealand, bringing some of the best massage chair brands with it. However, it was not easy trying to introduce people to a massage chair. I mean, can you imagine how you would convince someone like your uncle to sit in a chair that moves on its own? That’s why we decided it was important to launch as many showrooms as possible.

Starting in our Melbourne showroom, we brought people in to show them how good our massage chairs are. It’s now the home to all of our prestigious models, and continues to bring relaxation to thousands of people.

About Us

For us, relaxation is a priority. It always has been in times like ours. Despite having better living conditions than we did in the past, it feels like people have less time for themselves, and more stress by the day. It does not always have to be this way though.

On a trip to Asia, our founder had the chance to experience a massage chair in the middle of a mall. His expectations were not high but was blown away by the experience. It was the beginning of a revelation. How come massage chairs were not as common here in Australia? Should we not be able to relax as well? From there, well, the rest is history.

The Beginning of Irelax

Starting out halfway through 2014, Irelax officially began in both Australia and New Zealand, bringing some of the best massage chair brands with it. However, it was not easy trying to introduce people to a massage chair. I mean, can you imagine how you would convince someone like your uncle to sit in a chair that moves on its own? That’s why we decided it was important to launch as many showrooms as possible.

Starting in our Melbourne showroom, we brought people in to show them how good our massage chairs are. It’s now the home to all of our prestigious models, and continues to bring relaxation to thousands of people.

The Great Exploration East

We decided it was just as important to get into Sydney as many people wanted to try our massage chairs, but we were not close enough.

That is, until now. In Sydney, we’re working with the likes of Supreme Furniture to get our massage chairs in front of more people. Now we’re not only in one store, but seven all over Sydney.

Whether you’re in Auburn, Casula or Artarmon, we’ve got the massage chairs Sydney is looking for right here! With the lovely team at Supreme Furniture, it’s now easier for us to get to you, and get our massage chairs in your home!

Discover More
 


Moving from the
East

to the West

After our expansion in Melbourne and Sydney, our Founder got ready to expand West, starting with Brisbane! In what is now known as our flagship store, we decided to build the biggest massage chair showroom that Australia has ever seen!

When we said we wanted everyone to relax, we made sure we gave people enough space to relax too. That is why we built a double-storey massage chair Brisbane showroom, dedicated to showing massage chairs in a home environment to best replicate the relaxation experience at home.

Discover More

The Great Exploration East

We decided it was just as important to get into Sydney as many people wanted to try our massage chairs, but we were not close enough.

That is, until now. In Sydney, we’re working with the likes of Supreme Furniture to get our massage chairs in front of more people. Now we’re not only in one store, but seven all over Sydney.

Whether you’re in Auburn, Casula or Artarmon, we’ve got the massage chairs Sydney is looking for right here! With the lovely team at Supreme Furniture, it’s now easier for us to get to you, and get our massage chairs in your home!

Discover More
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Moving from the
East to the West

After our expansion in Melbourne and Sydney, our Founder got ready to expand West, starting with Brisbane! In what is now known as our flagship store, we decided to build the biggest massage chair showroom that Australia has ever seen!

When we said we wanted everyone to relax, we made sure we gave people enough space to relax too.That is why we built a double-storey massage chair Brisbane showroom, dedicated to showing massage chairs in a home environment to best replicate the relaxation experience at home.

Discover More

Our First Flagship Store

We launched this in 2021, and have been seeing over tens of thousands of people all needing a place to relax and take a break! Our team even went out of the way to get proper massage chair specialists to help customers along all ends of the purchase journey, even providing specialist after sales service.

Through these three stores, we learned that Australian’s need massage chairs more than most, they work the hardest, longest hours, and do not get the time they need to relax.

This led us to make our biggest move yet…

Discover More
Contact us - irelax Massage Chair Australia

Massage Chairs in WA

We made our way to Western Australia and made ourselves home in Perth. We even built a huge storage warehouse, and built our own local Perth team, just to give our customers in Perth the best local experience they can get.

While our headquarters are based in the east, we wanted to make sure no one in Perth would ever need to deal with long wait times for delivery, or worry about being left stranded.

That is why we put our focus on building a purely local team of delivery, service and repair units specifically made to get things done, all within 48 hours! Relaxation is a must for us, which means we will do everything to take the stress out of your customer experience.

Discover More

Our first Flagship Store

We launched this in 2021, and have been seeing over tens of thousands of people all needing a place to relax and take a break! Our team even went out of the way to get proper massage chair specialists to help customers along all ends of the purchase journey, even providing specialist after sales service.

Through these three stores, we learned that Australian’s need massage chairs more than most, they work the hardest, longest hours, and do not get the time they need to relax.

This led us to make our biggest move yet…

Discover More
Contact us - irelax Massage Chair Australia

Massage Chairs in WA

We made our way to Western Australia and made ourselves home in Perth. We even built a huge storage warehouse, and built our own local Perth team, just to give our customers in Perth the best local experience they can get.

While our headquarters are based in the east, we wanted to make sure no one in Perth would ever need to deal with long wait times for delivery, or worry about being left stranded.

That is why we put our focus on building a purely local team of delivery, service and repair units specifically made to get things done, all within 48 hours! Relaxation is a must for us, which means we will do everything to take the stress out of your customer experience.

Discover More

The Future of Massage Products in Australia

Your massage should be done by brands you can trust to research and design.

Irelax provides the best massage chairs in Australia. We work hard to find the best suppliers and brands to work with, and to supply these across a wide range of styles and budgets. It is because of this dedication to quality that since the start, we have taken the role of OGAWA’s exclusive distributor in Australia, and bring you the world’s best massage chair brand.

One of our company values is our dedication to having the most innovative solutions to all your relaxation needs. No matter if its one of our portable massagers or our massage chairs, we strive to serve you the best massage products you could ever experience.

Our brands are known worldwide for their technology and dominated markets in Asia, America and Europe. We have brought them here just for you.

However, this is not the end

Irelax are dedicated to being Australia’s number one massage chair store, and to do so, we will keep growing, expanding and reaching the homes of all Australian’s who need a break in their life. Our health and wellness solutions are made for people who need the time to relax at home, without the hassle of leaving the house.

The Future of Massage Products in Australia

Irelax provides the best massage chairs in Australia. We work hard to find the best suppliers and brands to work with, and to supply these across a wide range of styles and budgets. It is because of this dedication to quality that since the start, we have taken the role of OGAWA’s exclusive distributor in Australia, and bring you the world’s best massage chair brand.

One of our company values is our dedication to having the most innovative solutions to all your relaxation needs. No matter if its one of our portable massagers or our massage chairs, we strive to serve you the best massage products you could ever experience.

Our brands are known worldwide for their technology and dominated markets in Asia, America and Europe. We have brought them here just for you.

However, this is not the end

Irelax are dedicated to being Australia’s number one massage chair store, and to do so, we will keep growing, expanding and reaching the homes of all Australian’s who need a break in their life. Our health and wellness solutions are made for people who need the time to relax at home, without the hassle of leaving the house.

SHIPPING NATIONWIDE

CALL 1800 296 866

SHIPPING NATIONWIDE

CALL 1800 296 866

The History of the

Massage Chair

While to some we are Irelax, to others, we are the experts of massage chairs. So allow me to use this section to also describe the history of the massage chair, and the way it started.

The birth of massage chairs began in Japan in the 1950’s when innovators decided to use a pulley system to attach a roller on the back of a plank, and turn a handle to move it up and down. It was a simple invention made with a little bit of ingenuity, but it worked. It was like figuring out how to scratch your back, seemingly simple, but never done before. Before long, this was implemented onto wooden chairs. You could simply attach this onto a wooden chair, and then have it poke you from the back.


The World’s
First

Massage chair

Albeit, at this time, it could only up and down, which meant it could only replace someone pushing rolling something along your back at best. While it was a breakthrough for the industry we know today, it was not very practical.

This is because the people that would actually use the pulley system massage chair were people who needed a massage, which at the time tended to be old people or those who were worn out from work.

What this meant was that if the person turning the handle was not strong enough, or did not use enough force, then the massage would not very firm. Unfortunately, it took some time for people to figure this out. We like to call this the first wave of massage chairs.

The History of the Massage Chair

While to some we are Irelax, to others, we are the experts of massage chairs. So allow me to use this section to also describe the history of the massage chair, and the way it started.

The birth of massage chairs began in Japan in the 1950’s when innovators decided to use a pulley system to attach a rolling ball on the back of a plank, and pull on a rope to move it up and down. It was a simple invention made with a little bit of ingenuity, but it worked. It was like figuring out how to scratch your back, seemingly simple, but never done before. Before long, this was implemented onto wooden chairs. You could simply attach this onto a wooden chair, and then have it poke you from the back.


The World’s
Frist Massage chair

Albeit, at this time, it could only go up and down, which meant it could only replace someone rolling along your back at best. While it was a breakthrough for the industry we know today, it was not very practical.

This is because the people that would actually use the pulley handle system massage chair were people who needed a massage, which at the time tended to be old people or those who were worn out from work.

What this meant was that if the person turning the handle was not strong enough, or did not use enough force, then the massage would not very firm. Unfortunately, it took some time for people to figure this out. We like to call this the first wave of massage chairs.

The Breakthrough of

Second Generation Massage Chairs

By the 70’s, many things had changed in Japan. Semiconductors were growing in demand, and the country was getting more technologically advanced. With this came new innovations around massage chairs. Instead of a pulley handle system, we now have an integrated massage chair, similar to the massage sofa’s we have now.

Instead of selling pulley systems attached to chairs, massage chair companies instead decided to fix them together, and change the way they operated. Using simple motors, it became much easier for massage chairs to be operated at the touch of a single button. Pressing one button initiated a repeated program that began the massage.

Now anyone could use a massage, regardless of their level of strength or force. With this comes a few issues though, namely the fact that once you started the machine, you simply only had one mode of massage. Each massage chair would have its own style, meaning you were forever going to be limited to the one massage style for the rest of its lifetime. If you wanted to have another massage, well you would need to consider using another massage chair.

The Breakthrough of Second Generation Massage Chairs

By the 70’s, many things had changed in Japan. Semiconductors were growing in demand, and the country was getting more technologically advanced. With this came new innovations around massage chairs. Instead of a pulley handle system, we now have an integrated massage chair, similar to the massage sofa’s we have now.

Instead of selling pulley handle systems attached to chairs, massage chair companies instead decided to fix them together, and change the way they operated. Using simple motors, it became much easier for massage chairs to be operated at the touch of a single button. Pressing one button initiated a repeated program that began the massage.

Now anyone could use a massage, regardless of their level of strength or force. With this comes a few issues though, namely the fact that once you started the machine, you simply only had one mode of massage. Each massage chair would have its own style, meaning you were forever going to be limited to the one massage style for the rest of its lifetime. If you wanted to have another massage, well you would need to consider using another massage chair.

2D Massage Chair

As technology progressed, new massage modes were available, however this required the massage chair to first be turned off, reset into its original position, and then another massage mode being chosen on another button. It was an improvement, however from a technical perspective, it lags well behind what we have now.

Another aspect was the fact that most massage chairs at the time were 2D, and could only really move up and down, and left and right. There was actually a regression in the applicable force required for the massage. Now it was hard to adjust the force to how the person wanted, as massage chairs began using massage rollers on massage tracks. By adding the automation of the massage chair, the adjustable force was thus removed.

3D Massage Chair

This generation of massage chair soon had a minor upgrade to 3D massage chairs by the early 2000’s, as massage chairs could now have more modes, see increases in speed, and would wiggle inwards slightly, as long as it stuck to the track. However, this generation is most known for its addition of airbags to the massage chair.

Before, people would often wonder why someone would want to buy a massage chair when they could simply go for a massage instead. I mean, would you rather have a proper masseuse massage you, or try out a weird wooden chair that would poke into you? To answer this, many massage chair manufacturers decided to add value in their massage chairs by adding airbags on the massage chair. Now, when you enjoy your massage, you can also enjoy the comfort of airbags pressing down on you. This signifies the first step in making massage chairs different from masseuses, and in turn, adding more value to choose a massage chair. It would only be until the mid 2010’s that massage chairs would see a new, revolutionary dimension to their massage chairs.

2D Massage Chair

As technology progressed, new massage modes were available, however this required the massage chair to first be turned off, reset into its original position, and then another massage mode being chosen on another button. It was an improvement, however from a technical perspective, it lags well behind what we have now.

Another aspect was the fact that most massage chairs at the time were 2D, and could only really move up and down, and left and right. There was actually a regression in the applicable force required for the massage. Now it was hard to adjust the force to how the person wanted, as massage chairs began using massage rollers on massage tracks. By adding the automation of the massage chair, the adjustable force was thus removed.

3D Massage Chair

This generation of massage chair soon had a minor upgrade to 3D massage chairs by the early 2000’s, as massage chairs could now have more modes, see increases in speed, and would wiggle inwards slightly, as long as it stuck to the track. However, this generation is most known for its addition of airbags to the massage chair.

Before, people would often wonder why someone would want to buy a massage chair when they could simply go for a massage instead. I mean, would you rather have a proper masseuse massage you, or try out a weird wooden chair that would poke into you? To answer this, many massage chair manufacturers decided to add value in their massage chairs by adding airbags on the massage chair. Now, when you enjoy your massage, you can also enjoy the comfort of airbags pressing down on you. This signifies the first step in making massage chairs different from masseuses, and in turn, adding more value to choose a massage chair. It would only be until the mid 2010’s that massage chairs would see a new, revolutionary dimension to their massage chairs.

The Third Breakthrough

in Massage Chairs

When OGAWA announced its 4D massage chair, the Master Drive, we were quite shocked. Never before had both the massage mode versatility and strength adjustment features been combined so flawlessly. Now by simply turning a dial, or touching a screen, it is easy both change the massage mode you want, and get it to give you the right strength of massage. It was a game changer.

Before this, you needed to find the specific massage chair that had the right strength setting for you before you bought. However with a 4D massage chair, no matter if you prefer soft or firm massages, anyone can use the 4D massage chair. While there still are differences amongst 4D massage chairs in their modes, features, and relative firmness, it is still nonetheless effective at being used by many people.

Having this revolutionary breakthrough, many massage chair brands focused on improving their technology to incorporate 4D massage chair technology, and giving themselves the ability to be controlled. The reason 4D massage chairs are so popular now, and how this entire trend started, was because of the new innovation behind massage chair tracks.

The Third Breakthrough in Massage Chairs

When OGAWA announced its 4D massage chair, the Master Drive, we were quite shocked. Never before had both the massage mode versatility and strength adjustment features been combined so flawlessly. Now by simply turning a dial, or touching a screen, it is easy both change the massage mode you want, and get it to give you the right strength of massage. It was a game changer.

Before this, you needed to find the specific massage chair that had the right strength setting for you before you bought. However with a 4D massage chair, no matter if you prefer soft or firm massages, anyone can use the 4D massage chair. While there still are differences amongst 4D massage chairs in their modes, features, and relative firmness, it is still nonetheless effective at being used by many people.

Having this revolutionary breakthrough, many massage chair brands focused on improving their technology to incorporate 4D massage chair technology, and giving themselves the ability to be controlled. The reason 4D massage chairs are so popular now, and how this entire trend started, was because of the new innovation behind massage chair tracks.

4D Massage Chair

Previously, massage chairs had massage rollers going along massage tracks, similar to a roller coaster. With the invention of a 4D massage chair, this attachment to the massage track is less emphasized. The massage rollers are now able to push up from, and push back into the track, which increases or lowers the penetration depth of the massage chair. It is precisely because of this that many people are able to now use massage chairs, and change their experience for their needs.

That’s why we love to say 4D is a new dimension of massage! Before, you had no choice but to choose one massage chair which suited you best. Now, the massage chair tailors itself to what you need. Perhaps on one day, you might need a massage that’s nice and deep, and helps you loosen your back, while on other days, you might need to get a massage that is soft, gentle and wraps around the whole body.

Upcoming Trends for Massage Chairs

Now we’re in the present day, where we are witnessing the integration of AI, digital technology, and other software functionalities into massage chairs to make the massage chair experience more individualized. With this, Irelax aims to be at the frontier of this new wave, and hope to give all Australian’s access to the best massage chairs in the world.

If you want to learn more about the power of OGAWA AI massage chairs, then follow this button below.

Discover More

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4D Massage Chair

Previously, massage chairs had massage rollers going along massage tracks, similar to a roller coaster. With the invention of a 4D massage chair, this attachment to the massage track is less emphasized. The massage rollers are now able to push up from, and push back into the track, which increases or lowers the penetration depth of the massage chair. It is precisely because of this that many people are able to now use massage chairs, and change their experience for their needs.

That’s why we love to say 4D is a new dimension of massage! Before, you had no choice but to choose one massage chair which suited you best. Now, the massage chair tailors itself to what you need. Perhaps on one day, you might need a massage that’s nice and deep, and helps you loosen your back, while on other days, you might need to get a massage that is soft, gentle and wraps around the whole body.

Upcoming Trends for Massage Chairs

Now we’re in the present day, where we are witnessing the integration of AI, digital technology, and other software functionalities into massage chairs to make the massage chair experience more individualized. With this, Irelax aims to be at the frontier of this new wave, and hope to give all Australian’s access to the best massage chairs in the world.

If you want to learn more about the power of OGAWA AI massage chairs, then follow this button below.

Discover More

Explore by category